mug americano / mug latte / mug caramel macchiato

We took Starbucks’ classic white coffee mug and added a graphic to the base that looks like the surface of a coffee drink, so that when the mug is drying or being stored upside down, it looks as though it’s actually full. The mug comes in three varieties – Americano, latte and caramel macchiato – and will be released in Starbucks throughout Japan. A design that represents Starbucks’ worldview : of feeling fulfilled, and seeing the world as half-full, never half-empty.

Client:
for Starbucks
Photographer:
Akihiro Yoshida
2014.03
image / sketch