nendo

for LOTTE

The pocket of mint-flavoured powder in this new addition to the ACUO gum family bursts in the mouth for a moment of clean refreshment. Our packaging emphasizes the stronger sensation while maintaining ACUO's signature style. The dull silver we chose as the base colour gives the transparent film and sliding packaging a solid feel, like a bar of pure metal. Black gradations only emphasize this strength and solidity. After purchase, the transparent film slides off, transforming the packaging into a simple carrying case for the gum.